Built For Mutuals
Founded on Mutual Expertise
Access to trusted experts, proven programs, and executive insights driving talent strategy, field-force growth, and Mutual success.
MutualXchange is the ecosystem for Canada’s Mutual Insurance Sector. We connect Mutual's to mutual-tested experts, curated programs, and vetted services across strategy, talent, distribution, operations & modernization.
Mutual Marketplace
Services
Created by Mutual Insurance and human capital executives, MutualXchange services help Mutuals navigate transformation, strengthen competitiveness, and accelerate growth. Designed for Mutual CEO's, boards, and senior executives, we deliver exclusive access to trusted expertise, peer insights, and proven programs —
when they matter most.
Unlock curated access to interim executives and specialists for critical leadership and operational needs
-
Board, CEO's, CFO's, COO's, CTO's etc.
-
VP's and ‘Heads Of’ Underwriting, Claims, Compliance, Operations, HR, IT, etc.
-
Data & Business Analysts
-
Flexible Project or Temporary Cover
Build a stronger, future-ready fieldforce with MutualXchange’s expert agent recruitment and succession program.
-
Sourcing and placement of Agents
-
Agent Onboarding
-
Agent Development and Succession
-
Agent Superstore
Gain access to mutual-tested vendors and partners delivering trusted solutions across all disciplines
-
Specialist Advisory including:
-
Digital Transformation
-
IT Support & Cyber Security
-
Finance & Compliance
-
Data Analysis
-
ESG
Access expert-led dispute resolution designed to protect relationships and achieve fair outcomes
-
High Value Claims Resolution
-
Expert third-party mediators
-
Board / Executive leadership tensions
Unlock tailored programs to strengthen succession planning, employee engagement, and organizational performance.
-
Executive Search
-
Board Search & Development
-
Workforce Planning, Succession
-
M&A Talent Assessments
-
Outplacement Services
-
Employee Engagement
-
Post Merger Harmonization
Leverage exclusive leadership roundtables, peer forums, and data insights to inform smarter, faster decisions
-
Invite Only C-Suite / Leadership Forums
-
(Mutual and External Peers)
-
Access to emerging best practices and thought leadership
-
Bi-Annual ‘State of the Mutual’ report
How MutualXchange Works
Our ecosystem gives Mutual leaders access to trusted expertise, curated services, and a high-calibre peer community
Join Our
Ecosystem
MutualXchange’s ecosystem gives you eligibility to access our suite of services, including our executive search program, agent recruitment program, talent solutions, mutual marketplace, and mutual peer leadership forums.
À la Carte Service Offering
We understand the current challenges mutuals face and what Mutuals' need right now to compete and succeed. We’ve done the work of sourcing and vetting trusted experts, developed Mutual specific programs, and solutions tailored to the sector — resources that can otherwise be difficult to access.
Our full range of services, from agent recruitment and talent programs to the peer forum, are engaged and billed on an à la carte basis.
“Success is not final; Failure is not fatal:
It is the courage to continue that counts.”
Winston Churchill
Meet Our Founders
Deb Van Eyk President
Deb is a highly respected leader in the Canadian mutual insurance sector, known for her tenure as President & CEO of Lambton Mutual and her board roles with both CAMIC and OMIA. With deep governance and operational experience and a trusted reputation across the industry, she brings invaluable insight, relationships, and sector credibility to MutualXchange, ensuring its services are aligned with the real needs of Mutual Insurers.
Michael Salmon
Vice President
Michael is a transformational mutual insurance executive with 25+ years of leadership, including as President & CEO of a Mutual Insurance company. He brings proven strength in growth, governance, distribution, and mediation, helping mutual insurers navigate complex challenges and build long-term resilience. Highly respected across the sector, he is a trusted and credible advisor to his peers and the wider industry.
Sheldon Cutler
Vice President
As an entrepreneur, Sheldon brings decades of leadership and executive advisory experience. A recognized leader in executive search, he combines business expertise with a deep understanding of the Mutual Insurance sector to help organizations strengthen leadership, navigate succession and governance priorities, and make strategic decisions that drive sustainable growth and long-term competitiveness
Kathryn Cubbin
Vice President
Kathryn is an executive leader with over 20 years of HR and executive search experience in Canada and the UK. Drawing on her background as a CIPD-qualified practitioner, entrepreneur, and senior HR executive she designs services that help Mutual Insurers strengthen succession pipelines, attract transformational leaders, and navigate complex people and culture challenges.